Privacy Policy

Last Updated: September 14, 2026

Alpha + Athena ("Alpha + Athena," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit, use, or make a purchase through our website or otherwise interact with Alpha + Athena.

Our website is operated from the State of Georgia in the United States. We sell our products to customers in the United States and internationally.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, information automatically collected when you use our website, and information provided to us by service providers that help us operate our business.

Information You Provide

Depending on how you interact with Alpha + Athena, we may collect:

First and last name
Email address
Shipping address
Billing address
Telephone number
Payment and transaction information
Information associated with your customer account, if you create one
Products purchased, ordered, viewed, or added to your shopping cart
Information you provide when contacting customer support
Product reviews, feedback, surveys, or testimonials you voluntarily submit
Information you provide when signing up for promotional communications
Any other information you voluntarily provide to us

We do not intentionally request or collect medical records or other highly sensitive health information from customers. Please do not provide confidential medical information to us through our website or customer service unless it is specifically necessary to address your inquiry.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
General geographic location
Referring website
Pages visited
Products viewed
Shopping activity
Date and time of visits
Website interactions
Information relating to purchases and transactions
Cookies and similar technologies

This information may be used to operate, secure, analyze, and improve our website and services.

2. How We Use Personal Information

We may use personal information for the following purposes:

Processing and fulfilling orders
Processing payments
Shipping and delivering products
Providing customer service
Responding to questions and requests
Communicating with you about orders and purchases
Managing customer accounts
Sending transactional communications
Sending promotional communications where permitted by law
Improving our website and customer experience
Understanding website usage and customer preferences
Preventing fraud and unauthorized transactions
Maintaining website and information security
Complying with applicable laws and legal obligations
Enforcing our terms, policies, and agreements
Protecting the rights, property, safety, and security of Alpha + Athena, our customers, and others
Other purposes disclosed to you when information is collected or otherwise permitted by law

3. Shopify and Payment Processing

Our online store is powered by Shopify.

Shopify provides the technology and infrastructure that allows us to operate our online store, process orders, manage customer information, and provide e-commerce services.

When you make a purchase, Shopify and applicable payment processors may collect and process information necessary to complete the transaction.

We generally do not have access to your complete payment card number. Payment information is processed through Shopify and/or the applicable payment processor in accordance with their privacy and security practices.

You can review Shopify's privacy practices through Shopify's own privacy policy.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide and improve website functionality.

Cookies may be used to:

Keep items in your shopping cart
Remember your preferences
Maintain website functionality
Understand website traffic and usage
Improve website performance
Help protect against fraud and security threats
Provide a better shopping experience

Some cookies may be necessary for the website to function properly.

Depending on your location and applicable law, you may have the ability to manage certain cookie preferences through the privacy or cookie controls made available on our website.

Disabling certain cookies may affect the functionality of our website.

5. Marketing Communications

If you voluntarily provide your email address and subscribe to receive marketing communications from Alpha + Athena, we may use your email address to send information about our products, promotions, offers, and other marketing communications.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the applicable email or by contacting us at:

support@alphaandathena.com

Even if you opt out of promotional communications, we may continue to send you transactional or service-related communications, such as order confirmations, shipping notifications, customer service responses, or other communications necessary to administer your purchases or account.

We do not currently offer SMS/text-message marketing.

6. How We Share Personal Information

We may share personal information with third parties when reasonably necessary to operate our business, provide our products and services, process transactions, or fulfill the purposes described in this Privacy Policy.

These third parties may include:

Shopify
Payment processors
Shipping and delivery providers
Order fulfillment and logistics providers
Website and technology service providers
Customer service providers
Email service providers
Fraud prevention and security providers
Professional advisors, including attorneys, accountants, and insurers
Government authorities or law enforcement when required or permitted by law

We may also disclose information when necessary to comply with applicable law, legal process, or governmental requests; investigate fraud or security issues; enforce our agreements; or protect our rights, property, safety, or the safety of others.

We do not sell personal information for monetary compensation in the ordinary meaning of the term.

However, certain activities involving cookies or other technologies may be considered a "sale," "sharing," or "targeted advertising" under certain privacy laws. Where applicable, we will provide the rights and opt-out choices required by law.

7. International Data Transfers

Because Alpha + Athena is based in the United States and sells products internationally, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

The privacy and data protection laws of these countries may differ from those in your country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

By using our website and providing personal information, you understand that your information may be processed in the United States and other countries as necessary to provide our services.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

Fulfill orders and provide services
Maintain customer and transaction records
Provide customer support
Comply with legal, tax, accounting, and regulatory requirements
Resolve disputes
Prevent fraud
Enforce our agreements
Protect our legal rights

When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of personal information.

10. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

The right to know what personal information we collect and how it is used
The right to access personal information we maintain about you
The right to request correction of inaccurate information
The right to request deletion of personal information
The right to request portability of certain personal information
The right to opt out of certain targeted advertising, sale, or sharing of personal information
The right to withdraw consent where processing is based on consent
The right to appeal certain privacy-related decisions, where applicable
The right not to receive discriminatory treatment for exercising applicable privacy rights

These rights vary depending on your state or country and may be subject to legal exceptions.

To submit a privacy request, please contact:

support@alphaandathena.com

We may need to verify your identity before completing certain requests. We will only request information reasonably necessary to verify your identity and protect your personal information.

If applicable law gives you the right to appeal a decision regarding a privacy request, you may submit an appeal by contacting us at the email address above.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA") and other applicable California privacy laws.

Depending on applicable law, these rights may include:

The right to know what categories and specific pieces of personal information we collect
The right to know the purposes for which personal information is collected or used
The right to know the categories of sources from which personal information is collected
The right to know the categories of third parties with whom personal information is disclosed
The right to request deletion of personal information, subject to applicable exceptions
The right to request correction of inaccurate personal information
The right to opt out of the sale or sharing of personal information
The right to limit certain uses or disclosures of sensitive personal information, where applicable
The right to receive equal service and pricing regardless of exercising applicable privacy rights

We do not knowingly sell the personal information of children under 16 years of age.

California residents may submit privacy requests by contacting:

support@alphaandathena.com

We will process verified requests in accordance with applicable California law.

12. Other U.S. State Privacy Rights

Other U.S. states have enacted or may enact consumer privacy laws that provide residents with rights concerning their personal information.

Depending on the state in which you reside and the applicable law, you may have rights relating to access, correction, deletion, portability, targeted advertising, profiling, or the sale or sharing of personal information.

Alpha + Athena will provide rights required by applicable law.

To exercise an applicable privacy right, contact us at:

support@alphaandathena.com

13. Children's Privacy

Our website and products are intended for adults.

We do not knowingly collect personal information from children under 13 years of age.

If you believe that a child has provided personal information to us, please contact us at:

support@alphaandathena.com

We will take reasonable steps to investigate and delete such information when appropriate.

14. Third-Party Websites

Our website may contain links to third-party websites, applications, or services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

15. Dietary Supplements and Health Information

Alpha + Athena sells dietary supplements and wellness products.

Information provided on our website regarding our products, ingredients, nutrition, wellness, or general health is provided for informational and educational purposes and is not intended to constitute medical advice.

This Privacy Policy does not constitute medical advice, and Alpha + Athena does not use this Privacy Policy to request medical information from customers.

If you have questions regarding whether a dietary supplement is appropriate for you, including questions relating to medications, medical conditions, pregnancy, breastfeeding, allergies, or other health concerns, consult a qualified healthcare professional before using our products.